"The global market is quickly arriving on each and every one of our doorsteps and in order to remain in business, we need to aim for "best in the world" with our products.  Have good quality just isn't enough any more.  Entrepreneurship is taking over the world so there are millions of people in business and countless people doing exactly what you are doing.

If you are not continually striving to improve the quality of your products or services, sooner or later, there will be someone providing YOUR customers with a better product, with better service and at a better price.

Competition is everywhere and competition is good as it ensures that each one of us continually improves our products and services.

So, aim to make your product or service the best in the world. Research what others are doing in your industry, see how they are treating their customers and what service they are providing, check their pricing and what they offer and just never stop improving."