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Pondering on Partnerships (Part 1)

10/16/2013

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It goes without saying, but I will say it again... starting a business is really tough. Even before you launch your business, you have to write that business plan, secure some funding , register your business and get patented. That is all done before you open your doors to the world. Then once you open its marketing, selling, planning, reviewing and re-planning. Let us not forget customer feedback and this is just to mention a few things of the many you have to do to start a successful business.

It is therefore no wonder why 85% .. yes 85% of new businesses fail in the first year. 
 
You basically need all the help you can get when dealing with the emotional and mental tolls that comes with setting up a new business.

Partnerships are one way you can get stronger and last longer. More often than not a good partner can bring something different to the table than you do. The partner complements your skills and personality.

"In a world where competitors can come from around the corner or around the globe, it is increasingly difficult for firms to operate in isolation and establish and maintain a valuable competitive advantage" - Greg Fisher 

I have been studying successful businesses and one important thing I identified was that most huge businesses we admire today were in fact started by partners and not sole entrepreneurs. Take a look for example at Microsoft, Apple and Google. They are were they are today because they took advantage of partnerships when they were starting up.

This is why I have decided to do a Pondering on Partnership series of posts. All about partners so stay tuned for the next post on choosing the right partner.

P.S - What do you think about bringing on a partner when starting a new business? Please comment below.

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About The Author


Vongai C Mudzamba 
Co-Founder Zimbabwe Entrepreneur Zone
Twitter: @vongzie


I am and always will be inspired to inspire.

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